Strict lines, minimalist and reserved color scheme for a premium brand.
On the project
GS is one-stop shop for the safe purchase, storage or exchange of gold and silver.
Actual product – multifuntional center in the user’s pocket.
This is how the rays appeared on the company logo (versatility), and the connecting dot in the center, on which the motion converges. Also, letter G is easily picked in it.
The company works with English and Swiss gold, which is also reflected in the logo. There are direct associations with the Swiss Cross and the flag of Great Britain
Developed a cohesive company design code that is relevant online and offline.
Since the customer gave full carte blanche on the visual style, we were able to offer a bold solution, which was adopted at the time of the presentation and lasts to this day.