About the project
The company does production of residential and commercial modules from ISO-containers.
We worked with the following associations: sea, innovation, reliability, sustainability, boldness. We went through options with seashells and mother-of-pearl, tried various shapes.
As a result, for the logo we chose the most popular and brightest color, which is usually painted in shipping containers. The straight and narrow font is also associated with the typical typography applied to sea containers.
The volumetric geometry symbolizes a Lego piece, a place on the map (Spot), and of course the ISO container itself.
For the project to be whole, we helped to formulate the requirements for the content (text and graphics) and to develop it.